Final Synopsis

SHORT FILM SYNOPSIS
Title: ‘Possibility Pakistan’
Media Brief: Short Film
Genre: Docudrama
Target audience: age 13 onwards
Media institutions: internet, television
Duration: 7 minutes maximum

We are naming our short film ‘Possibility Pakistan’ as it revolves around Pakistan and the room for new possibilities, new hopes and a revolutionary change in its people. *It will tackle Pakistan as how it is under the dark cloud of extreme poverty, illiteracy, energy crisis, corruption, and terrorism, international interference disrupting diplomatic relations with other nations, unemployment, inflation, overpopulation and major health issues. It will be based on how, under this dark cloud, Pakistan and its people are still emerging with new talent coming forth every day. It will revolve mainly around how people are still surviving, working and earning, and how they are enjoying just the same. Each new day, in their lives, commences with a fresh start, a new ray of hope, hence, one step ahead towards a better future, every day.* (Unneeded)
We intend to capture a minimum of seven very effective scenarios in our film. For example, one of our shots will revolve around a huge family of 10 members in a two room house in the village. Amidst this entire disturbance, a 16 year old is struggling to study and when he finally manages to do so when the house quiets down in the way hours of the night, the electricity goes out. Irritated yet determined to study he leaves the house with a dimly lit lantern and finally manages to study for his better future, for his family’s future and for his nation’s betterment.
However, our short film will commence with a vista shot of Pakistani streets and a series of quick images of the culture being followed amidst the lower class of Pakistan, which will be followed by the rest of the shots.
Second idea was to shoot a vendor in a street selling plastic products and how after a day’s work, he is tired and eager to go home but a fruit stall catches his eye. He moves to the stall, buys fruits from the vendor with whatever money he earned for we his children and wife at home. At home, giving the shopping bag to his wife, we will show how they are happy and how their eyes enlighten when their father gets home. More so when they see the tasty luxuries their father has bought and the look of gratefulness on the father’s face for whatever, less it maybe, he has been blessed with.
Our third shot *could (still contemplating)  revolve around how in the absence of electricity, a child with his limited intellect comes up with a handmade circuit to create enough light for him to finish his drawing for the T20 World Cup to support Team Pakistan. The determination and the eagerness in that child of not more than 5 year old to support his team and play an important part in its success will be an integral part of this shot. How he jumps at each six and four and how his expression changes at each wicket would have to be shown with proper care in order to create the desired impact on our audience.
Our fourth shot will be based on how NGO’s in Pakistan and the various welfare institutions in Pakistan are providing for the poor people in our society, how the young children who previously played a major role in earning for a large family of 10 is taken in by these organizations and how they are educated to pave their way towards a better future.*It will focus on how children are used against their rights and how, even now, during high inflation and low employment opportunities, people are still willing and able to do something for the needy. Edhi, SEPLAA Foundation, Arfa Karim Foundation, Next Generation Pakistan are only some of the organization who are already at work, helping young children, providing free education, accommodating the homeless and the orphans, etc.* (describe the shot not the purpose of the shot)
The fifth shot will revolve around how relatively rich teenagers are driven by the need for change and coming up with various groups and new ideas to introduce these changes in Pakistan for the benefit of the nation as a whole. Voluntary groups are set up and the response to these campaigns is quite unexpected. *This shot highlights how the only lacking factor in the Pakistani culture is that of taking an initiative. It takes only one to make the others stand up for their rights. Various mobile networks came up with effective campaigns recently, persuading Pakistanis to take a stand against the wrong.* (Unneeded. Describe the shot)
The sixth shot will revolve around how during an epidemic or a weather hazard, Pakistanis unite and help the victims through the shock of their lives, consoling them through the shock of losing their families, their homes and everything else that got pulled in. The floods last year and the earthquake of 2004 are perfect examples of how people go about when half the nation is in need.
The seventh shot in this short film is likely to be the closing scene whereby people are gathered in a mosque with candles in the front signifying hope for a better tomorrow, for change. The people gather to pray for the nation and its betterment as now we need these prayers more.*Pakistan is not safe anymore and needs these prayers to help them through. Karachi and Quetta are perfect examples of why we need to pray.* (unneeded) This shot of ours ends with the camera deep focusing on the candles whilst zooming in.

Teacher Remarks: It is basically the story line. You need to see me in order to understand the basic format of a synopsis.






After meeting her: You are still contemplating a few things, therefore, make the necessary changes.

                               

                                     With the Necessary Changes

SHORT FILM SYNOPSIS

Title: ‘Possibility Pakistan’
Media Brief: Short Film
Genre: Docudrama
Target audience: age 13 and more
Media institutions: internet, television
Duration: 7 minutes maximum

We are naming our short film ‘Possibility Pakistan’ as it revolves around Pakistan and the room for new possibilities, new hopes and a revolutionary change in its people. We intend to capture a minimum of seven very effective scenarios in our film. For example, one of our shots will revolve around a huge family of 10 members in a two room house in the village. Amidst this entire disturbance, a 16 year old is struggling to study and when he finally manages to do so when the house quiets down in the way hours of the night, the electricity goes out. Irritated yet determined to study he leaves the house with a dimly lit lantern and finally manages to study for his better future, for his family’s future and for his nation’s betterment.
However, our short film will commence with a vista shot of Pakistani streets and a series of quick images of the culture being followed amidst the lower class of Pakistan, which will be followed by the rest of the shots.
Second idea is to shoot a vendor in a street selling plastic products and how after a day’s work, he is tired and eager to go home but a fruit stall catches his eye. He moves to the stall, buys fruits from the vendor with whatever money he earned for we his children and wife at home. At home, giving the shopping bag to his wife, we will show how they are happy and how their eyes enlighten when their father gets home. More so when they see the tasty luxuries their father has bought and the look of gratefulness on the father’s face for whatever, less it maybe, he has been blessed with.
Our third shot will revolve around how in the absence of electricity, a child with his limited intellect comes up with a handmade circuit to create enough light for him to finish his drawing for the T20 World Cup to support Team Pakistan. The determination and the eagerness in that child of not more than 5 year old to support his team and play an important part in its success will be an integral part of this shot. How he jumps at each six and four and how his expression changes at each wicket would have to be shown with proper care in order to create the desired impact on our audience.
Our fourth shot will be based on the various NGO’s and welfare institutions in Pakistan as providing for the poor people in our society. They will be shot in action. For example, we will be asking a welfare institution to let us shoot any one of their campaigns. Through this shot, we will focus on the change in the expressions of the needy as they are provided for their needs by people who are no less then the commoners in the country.
The fifth shot will revolve around how relatively rich teenagers are driven by the need for change and coming up with various groups and new ideas to introduce these changes in Pakistan for the benefit of the nation as a whole. For this we will shoot a voluntarily set up team of young students who are working towards, for example, cleaning the environment of Pakistan or are performing any humane act that is helpful.
The sixth shot will revolve around how during an epidemic or a weather hazard, Pakistanis unite and help the victims through the shock of their lives, consoling them through the shock of losing their families, their homes and everything else that got pulled in.  As we might not have any environmental issue during our construction period, we might as well concentrate on the economic strata or the usual accidents of everyday life whereby an accident occurs and many people run for help and tend to the victim’s wounds.
The seventh shot in this short film is likely to be the closing scene whereby people are gathered in a mosque with candles in the front signifying hope for a better tomorrow, for change. The people gather to pray for the nation and its betterment as now we need these prayers more. This shot of ours ends with the camera deep focusing on the candles whilst zooming in.

Basic Storylines

After discussing our ideas with our teacher, he selected two of my ideas and one of Dua. We were then asked to give write the basic story lines of the selected three so that the Head of the Media Department could select the one most effective and unique idea amongst them. Hence, the following is the story line for the selected three ideas: 

Possibility Pakistan

Media Brief: Short film

Target Audience: Age 13 onwards

Media Institution: Internet, Television

Promotion: Through social sites, magazines, newspapers

This idea is based on a short film on Pakistan and its various possibilities. It is about how Pakistan is under the dark cloud of poverty, illiteracy, energy crisis, corruption, terrorism, international interference, unemployment, inflation, overpopulation and health issues. Possibility Pakistan is based on how these issues are combated and how through all these affairs, people are surviving, working and enjoying the same. Possibility Pakistan focuses on how people are managing lifestyles in this situation. For example we can shoot students studying in parks at 5am under the low lantern light to overcome the load shedding issue which might affect his studies. Similar aspects of our society will be shown, signifying positivity and the excitement of not letting anything get in the way.  In this idea, we can show the positive side of Pakistan and we’ll have vast ideas to shoot in the whole 5 minutes. Different scenes will be shot, patriotic music could be used as the background score and through those 5 minutes we can show how people are struggling against the hard times they face in their life. We can show how vendors are carrying on in life with happiness and a smile on their faces. How at dusk people start up early and stay busy throughout the day with the load shedding and the energy crisis choking them, and return home eagerly waiting to meet his kids again. We can show how poor students study and work to pay for their education and finally succeed with distinctions and positions to their name.

Our idea will be tackling various aspect of our own country of origin and will be very versatile as Pakistan is facing many problems and is tackling them with never-ending positivity. Unity during matches and hard times for example the floods and earthquake, positivity during career making, working hard without electricity and machinery to earn money are only some ideas on what we can work on.

Branding Thyself

Media Brief: Documentary

Target Audience: Students of any course

Media Institutions: Internet, Social sites, Newspapers, Local and International Magazines

Promotion: Magazines, Newspapers, Internet

In life, branding is more effective, powerful, and sustainable than marketing and sales and an effective way to eliminate your competitors. It’s about influencing others, by creating a brand identity that associates certain perceptions and feelings with that identity.  There is a new trend called Personal Branding. Successful Personal Branding entails managing the perceptions effectively and controlling and influencing how others perceive you and thinks of you. Having a strong Personal Brand seems to be a very important asset in today’s online, virtual, and individual age. It is the positioning strategy behind the world's most successful people, like Oprah Winfrey, Tiger Woods, Michael Jordan, Donald Trump, Richard Branson and Bill Gates. This idea is based on this very topic and deals with how one’s Personal Branding can contradict with another one’s perceptions. For example:

A reserved girl who is just shy might be perceived by the others as having an attitude problem. One’s persona is her outlook and a piece of their personality which they want to show to others, hence, it is imperative that this outlook be maintained effectively. For example a brand conscious girl checking in on Face book every expensive place she visits just to ensure her status remains upright would not look good in the eyes of other people who find this activity not only intimidating but rude.

Our documentary would be focused on the study of these people who have their own Personal Brand and how this identity affects the people around them. A person’s identity can be judged by their presentation, their eating habits, their talking style, their participation in various activities, etc. For example a regular participant in school events might strike out to others as being unambitious while the girl is only trying to put something productive in her application letters. Branding Thyself is a very people oriented documentary focusing on their lifestyles, their personalities and their auras.

Cambridge Results

Media Brief: Documentary

Target Audience: All ages above 13

Media Institutions: Television, Internet, Magazines.

Promotion: Social Networking Sites, Television.

This idea is based on the recent A-level results which have gone down since last year and are recorded to be the lowest in history. I have researched this idea in much detail from surveys to graphs. The documentary would basically revolve around people, their experiences, their university admissions and their efforts. It would be based on how student’s got their university admissions cancelled and how their efforts of six years all went to waste as Cambridge upraised its policy.

In this documentary, we will be focusing on students; capturing their emotions, their reactions, their following actions and reactions. Parents and teachers, too, will be an integral part of this documentary as their views will also be accounted for and how they intend to help their children in fighting the catastrophe for example students accepted into LUMS get their admissions cancelled due to their inability to produce the required result.  Now this is likely to hurt a student to no end, almost leading her to demotivation which would reflect in her future performance. Parents and professors are likely to feel concerned if this happens.

Similarly, our documentary will be focusing on such real-life catastrophes and showing them through the various perspectives of students, teachers, professors and any other ideal inspiration of the students in question.

* After submitting these synopsis' we were told that this is not basically a synopsis but a replica of our storylines, therefore, we were to rewrite all this with relevance to the content of every scenario we were to show in our short films or documentaries i.e. in simple terms, write a 'SYNOPSIS'

Initial Ideas

Once we were done analyzing our inspirational blogs, we were to come up with our own ideas and form a synopsis or a story line for them. I and my partner, Dua, came up with our own ideas, three ideas each. Below are our contributions.

My Ideas:

Idea 1
When I started off looking for ideas, I wanted to make a documentary as my media product. Once, deciding no my media brief I began looking for ideas which could be developed into a very realistic yet a very different documentary. Something unusual and attractive. I came up with an idea based on my own country of origin ‘Pakistan’. Now, I chose this topic not because I can easily work with something I can relate to but because, considering the situation in Pakistan, it is imminent that something rises up against all odds and gives us all a ray of hope, a beacon of light. Just the other day I saw two men fighting over a minor car accident while one of the two bled from his head to neck yet fighting away. Certain incidents in life can impact one’s life a lot and can force his/her to bring change. If not bring change, work towards a change. My documentary would be focused on Pakistan and its sow yet gradual steps towards success. It would focus on Pakistan’s beauty, its people, its cultures, its traditions. I would basically be an insight into a positive Pakistan.
 My documentary would be targeted towards the teenagers as I know they want to bring change and witnessing the adults fight over a slight dent on the bumper demotivates me into believing that the adults in our society would ever work for a change when they can’t even stand united. Hence the age group I’ll be targeting could be anywhere from 11-24 as the need for change is not being  overlooked by any human being in our society, I’d like to include the experienced elders to feel motivated by the documentary, to know that we still can look up in the sky and hope for sunshine.
 My documentary would be distributed all across Pakistan. I want my media product to be shown to everyone. If possible, even abroad so as to erase the misconception people overseas have about my country. Through the internet, magazines, and televisions and through the local and international newspapers everyone would be able to look towards it. My audiences could send in their feedbacks through newspapers and internet and through.
 I would require Photoshop, Adobe Premium and some very effective desi fonts to focus on the culture of Pakistan. A professional camera might be needed to create the appropriate and the most effective imagery; however I could be able to do without. An upgraded system with internet facility is a must. Blending in correctly chosen effects is very important as we don’t want to overdo the documentary and make it glamorous, but, it should be more towards realm i.e. towards kachi abadis and brick houses and a villages’ feel.
Documentaries too have proper codes and conventions. These codes and conventions include locations, lighting, costumes for the models, props. I would need locations such as historical venues and places such as the Badshahi Mosques in the night when it’s lit up in luminous lights. Instances where there is load shedding and people resort to older uses of pankhis and lanterns to overcome the situation signifying the spirits of Pakistanis of looking for the silver line in their clouds. Historical educational institutions gaining international recognition and development of infrastructure all across Punjab these days would indicate a step towards success, freedom and a literal version of independence. Therefore, I would require a wide range of locations. Costumes for my modes would be very typical. Shalwar kameez basically but with different cultural designations.  Props such as pankhis and charpais and lights for the Badshahi Mosque, charkhas would be required. Cultural music would be another aspect of Pakistan’s success. Hence collecting so many historical props might get difficult and shooting on more than one location such as going to Karachi to shoot the commercialization of the Arabian hub would be impossibility.  My media product would be very structured in terms of how to go about the documentary; when to shoot the locations, when to shoot the succession etc.
Places and people play a major role in my documentary as their daily lifestyles would be very much in focus. My documentary would be based on the whole of Pakistan to give it the sort of power it requires to be an effective heart wrenching story within itself.  My documentary would be promoted in such a way through various social networking sites and posters so that people know exactly what they might be able to see. My objective is to change that perception from a very stereotypical perception to one of hope, one of positivity.
My documentary is very powerful in terms of content, idea and in terms of media institutions, however I am very likely to face major issues with having to travel all across Pakistan to be able to shoot the most heavenly of places, the best of people and the busiest of lifestyles. I think the costumes would make the documentary much stronger however looking for charkhas and wells might be very tough i.e. finding the appropriate props can be very difficult.

Idea 2
Considering the immobility I’ll be facing, I needed to come up with another documentary idea. Hence, I reviewed the current affairs. Cambridge A-level results are out and considering the grading hardness this time around, a lot of students can’t do anything but sit back and try working something up with the transcripts they have received. The students, who want to study and who get effected by low grades, study very hard to gain a clean ticket into a good university but it hurts to not get, having put in all the efforts. Focused and all, and the Cambridge suddenly announces the grading system being hardened this year around and the students start panicking and worrying. Transcripts are out and the results are unexpected, eye-widening and pretty shocking. I decided to work on this topic and with real-life examples of a few students and with the teachers opinions about the grading system and the transcripts; I could really work my topic up to its level.  I want to work on this topic as this news has surprised everyone across the board and I wanted this subject to be considered of importance and I wanted feedback on how the results have affected the masses and their futures.
My target audience for this documentary would include the students, teachers and the parents. My documentary would focus on the students’ hard work, the teachers’ references and the parents’ expectations. I wanted to capture the hostilities of the affected students relative to their transcripts and university applications. My documentary would be shown through the internet through YouTube, face book, twitter and MySpace and through the television. I will promote my media product through newspapers and social sites. Feedback on my documentary could be through the networking sites and the editorials of newspapers.
I would require a camera, not necessarily professional and Adobe Premium to work with in order to add effects to the imagery. I would be using transcripts, university applications, prospectuses, university sites to make my documentary effective.
I’d like to use Geo and Hum to show my documentary. These media institutions could design a proper show based on this documentary and the peoples’ feedbacks and how students could overcome this new change in the board.
My media product would require scripts as I need to give examples of the students who have gone through this situation. I don’t require many codes and conventions for this documentary as it is very basic, however I will require locations such as school ground and university ground in order to shoot. I need daylight to work on this documentary as most of the shooting will be under the fluorescent lights. Props are not required as such nor are any costumes except for the normal wear.  My documentary would be very structured e.g. starting from the preparation for the papers till the result day to the university’s first day. I might face a problem in working with two methods of communication i.e. visual and verbal in one documentary.
People are widely related to this media product as the topic revolves around them and their experiences. Again, people might know exactly what to expect of this documentary however some might be interested in how to work through this issue and produce a better result with more effort put in.  I might not be faced by any technical issues in this idea, however student life and its effect on results is actually a well-worn out topic and I want to dig deeper to come up with something completely new.

Idea 3
Just last week, I was attending a conference whereby an entrepreneur discussed the importance of human beings being their personal statement. I found this discussion to be very interesting and wanted to come up with a short film idea like such. We see, meet, like, relate to, criticize, hide and even stay away from many people in our everyday lives. Now why we have very different reactions to every different kind of person is only because we see something in them which forces us to believe so. For example somebody we stay away from is someone who probably has attitude and doesn’t want to be friends with anyone out of their social circle. How we judge someone is through their outlook, through their style, through their personality, their way of talking, walking, sitting, studying and a lot more. Therefore, a person is him/herself a brand; a brand that provides a service for example contribution towards the economy, the society, classmates, friends, etc. Now it is the person him/herself who makes his/her identity, her personality, her outlook, etc. I wanted to make a short film on the various types of people we meet in our lives and how we judge them just by looking at them or by talking to them for even a minute. I wanted to do this short film because it would let me an insight into people and their ways of personalizing their identities.
My target audience would of course be the teenagers, school/university going students who meet people every day and who face this scenario regularly. I would address my target audience through the internet and the social sites basically as my target audience displays only one proportion of our wide population. This way I could gain feedback easily and would be able to make people aware of how they can overcome this complexity of dealing with different types of people and how to benefit from each brand of human being. My short film would basically be informational but a very casual everyday scenario, hence, not very formal.
For this short film, I will be requiring a professional camera which we might have to hire. I would need an upgraded system to work on and the specific editing software’s too. I’ll be making use of sounds for this film in order to enhance the spirits of my audience.
My short film will be promoted on the radio, through magazines, and through the internet. We still have a vast range of people listening to radios even today, every student today usually requires internet in this century and magazines allow links of interesting unique films to watch every now and then.  This alone would capture the interests of many students as this concept still needs tending to.
My product will be a silent film whereby visualizations would play a major role hence editing and technical knowledge is a must. I’ll require props such as hand bags, jewelry, laptops, etc. also, costumes would be needed according to the various human brands in question. My short film, since bit will be silent, would not require a narrative.
People are related to my media product as I will be tackling a major issue being faced by students today. This concept is directly related to people and their reactions and actions. Again this idea will be perceived as stereotypical and might not attract much audience, however, once they go through the reviews and the poster, they might get a wider idea of my concept and how it will be developed.

Dua's Ideas

The Artist:
The one idea I came up with was to show how an artist gets frustrated about him being de motivating all the time on his work whereas initially he was appreciated. That’s because of the greed of  his teacher has for money how at the end he starts hating colors and turns every painting he has to black and starts running away from his hobby! Because if you’re not satisfied with what you’re doing, you’ll find a way to do it better, and through that, you’ll do something outside your comfort zone that you might not have tried before.
I had this idea because I’ve witnessed a real life incident exactly like this.
And I want to portray the feeling and the amount of frustration going within him as a form of a film.
This will basically target students mainly of age 12-19. Teenagers who have strong feelings for whatever they do.
The technologies used will be simply a camera, the sound and speakers.
The movie makers’ software will be used to edit the movie and put the required effects to the movie.
The movie can be published on websites and social networking websites which are commonly used amongst the teenagers on regular basis and feedback could be easily by them from their comments.
Pros:
1) the setup can be done in one room easily can be shot without running to different places and having troubles with that
2) the materials and props that have to be used in the short film are already available.
3) The ambience can be easily created!
Cons:
1) A search of a model
2) will have to learn different camera point of views and ideas to make the short film look attractive.


Possibility Pakistan:
In this idea we can show the positive side of Pakistan and we’ll have vast ideas to combine in 5 minutes movie, related to the education, hard work, pessimism etc.
Different scenes will be shot at different areas and a patriotic song can be used as back ground music.
We can show how people are struggling against the bad times they have in their life.
How the venders till an educated person is carrying their life and hard times the still smile and love their country. How helping they are to their fellow Pakistani’s etc.

This idea will be directly focusing the population of Pakistan.

http://tribune.com.pk/story/389694/positive-pakistani-wise-beyond-his-years
This is one article I read which really inspired me. It tells us about this by who was keen to help his entire fellow Pakistani’s and was known in school even outside school, in relatives for this. My story can be totally based on this article showing to which extreme a single boy is helping the community and making a change in others life.
Pros:
1) We have to come up with new ideas be specific and the scenarios can be available easily, also can be created easily.
Cons: 
1) Might be time consuming as many ideas have to be indulged in one short film
2) Also we’ll have to search for different places and shoot our film there.
3) Different aged group people will be needed as our models.


Child Abuse:

This idea is to pass the message that child abuse is dangerous.

A boy cries to himself in a room. Flashback shot of drinking glass falling to the floor in slow motion shows previously what happened, hence, the reason why he is crying. Focus will be  back on the boy, he looks up at the lens of the camera shocked as he has heard someone coming from outside. The boy knows he will be in trouble for breaking the glass. Then a pair of feet slowly walking towards the door of the house the boy lives in. Continuously cut between the boy getting even more scared and these feet getting closer. Then the boy looks really scared by the time the feet are at the door. Hand shot of the person trying to unlock the door with keys will be shown. The person drops them and then picks them up again. The person then enters the door from the inside out (door swings open from inside, but only show the feet entering). Have a side angled shot of the boy sitting with his back to the door hopefully keeping it shut.

Still focusing on the boy, have the noise of the person in the other room walking on broken glass and yelling violently. Fade on the boy's face and leave the rest to the audience's imagination.
This idea will target high class people who have number feelings for poor and practicing child abuse in their daily lives.
The video can be showed on TV channels on a morning show or more informative channels.

Time Management and Key Media Concepts

Today, in my media class, we were to discuss the various components our research, planning and construction is to comprise of. Things like genre research, codes and conventions research, storyboards, scripts, analysis of research, editing, feedback, etc were discussed in detail.

                                     

Then, we, as a class were to come up with a timeline as to how much time will we be giving to each of our categories i.e. research, planning, construction and evaluation.

It was decided that:
Research:
            1st September - 30th September
Planning:
            1st October - 30th October
Construction (Part 1):
            1st November-30th November
Construction (Part 2):
            10th January - 15th February
Evaluation:
            16th February - 27th February
Give or take a few days but right now this is our very roughly drafted timeline. However, it is imminent that we be done with our final portfolios by the 27th February.
Once done with our timeline, we were asked to finalise our ideas by the next class and come prepared with a synopsis of it; which means that within this week i.e. 1st till the 8th September,  we are to research extensively on our genre and be done with our final idea development.

For the synopsis of our idea, we were to answer some questions related to the key media concepts. The following is a bit of what these concepts  were based on.
- Media audience:
  Who will watch my media product?
  How audiences are identified, chosen, constructed, developed, addressed and reached?
  How the audience responds to my media product?
-Technologies:
  Availability of the technology
  The usage of the technology
- Agencies:
 The owner of these agencies
 Know what institutions to use
 Ideologies
 The intentions of using this institutions
-Language:
 Introducing the product
 Codes and conventions
 Narrative/structure
-Categories:
 Form
 Genre
 Categorizing differently
-Presentation:
 How places, people relate to each other?
 Stereotyping and Consequences
 Target audience
 Location
 Now, by the next week, I need to be done with my final idea and it's synopsis while relating it to these media concepts.