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Monday, 4 March 2013

Ancillary Task: Poster (Analysis)


This poster of ‘Les Miserables’ represents a complete picture of what the film’s title entails. Dirty and sad, the main image in this poster comprises of a young girl with eyes that yearn for a luxurious living; the eyes of the needy and the envious. The tagline of this poster says ‘fight, dream, hope, love’ that almost gives the audience an insight into the narrative of the movie to be about struggling to make your dreams come true. The colour palette used by the designer is proportionately in dark hues hence not representing a very vivid and joyful genre, maybe drama as per the main image, title, tagline and the colour palette. The designer has very strategically used the film’s strong cast as to the film’s promotional advantage by putting it up on the very top, prioritizing it to some extent.



This poster for the movie ‘Black Swan’ is using the whitish hues hence creating a dream-like outlook of the movie genre. Hence the movie may be of fiction or a supernova genre. The main image of this poster has blurred edges all around hence maybe a burring of boundaries of the real and the fiction. Hence, with two aspects of the posters pointing in the same direction the audience can easily identify the main context of the movie. However the designer has hereby not disclosed anything about what the narrative of the movie may be by not giving out any tag lines. The title of the movie ‘black swan’ might give many the idea of something relative to the ‘ugly duckling’ or the likes. However, one can never ascertain this as in reality nothing like a black swan really exists. Moreover, some may assume the story line to be about good vs. evil; something that genre theorist Levi Strauss has always stressed upon as an important element of any media text.



This poster for the movie 'Shutter Island' gives an immediate impact of some kind of action and suspense in the movie. The colour palette of this poster is basically dark in blackish hues in the rain that somehow connotate hard times. The title of the movie and the release date are red hence maybe representing somebody's death or bloodshed in the movie. The poster is a collage of three images; the main lead, the island and the burning fire. The atmosphere shown is that of thunderstorm and high tides. Hence, a simulacra of maybe a dark setting with a very small hope of getting rid of something or someone. The tagline says,' someone is missing'. This may direct the audiences attention towards finding and searching for somebody. The how and why remain a mystery, though. The font used is somehow blurred horizontally, showing either the removal of memory or the passing of time in a prompt fashion. All somewhat linked to the search for whoever's 'missing'. 


This poster for the movie 'stolen' attracted my attention owing to its main lead and its tag line which is full of suspense and promises action. The main lead of this movie is Nicholas Cage who is basically famous for acting in action films, hence my derivative of being attracted to this movie. The main image comprises of a background and of Nicholas Cage running forth, representing action, violence and time constraints. The tag line states,' 12 hours, $10 million.1 kidnapped daughter'. This tag line basically gives away the content of the movie and the genre of this movie is hence decided as action. The movie is most certainly about the collection of money within due time to get probably Nicholas Cage's daughter back from the kidnappers. The movie would focus on fatherly love. The colour palette of this movie is smouldery and bluish hence a normal setting, probably the due time is limited to an evening hour. The tag line has been enlarged and emboldened, hence the importance of these three phrases is highlighted the most, even more so than the title. The title in orange comprises of a straight font, representing a no non-sense personality maybe of Nicholas Cage. The orange colour may represent a lot to do with fire or action if bullets are to be fired. 



This poster for the movie 'Burlesque' which by the way means 'parodying something in an absurd manner' is in appropriate a combination with the main image of the poster. The tag line represents fame and signifies that the movie will be mocking a legendary artist. The main images in the poster are quite materialistic and their expressions portray attitude and an absurd air about the two, hence a high street fashion or musicale maybe. They are in opposition to one another; this may be represented from the fact that the two women have different coloured hair, one is a blond while the other is a brunette. The title font used has been coloured pink in contrast to the black and white and is sparkling, hence a movie on fame and stardom.The font in it self demonstrates power and strength. 




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